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Paula Reichwald – Hire me for great work!

Paula Reichwald

General Manager/Chief Technology Officer

Full Stack Engineer │ Data Analysis │ Business Operations | Software Engineering

Adaptable and results oriented senior level professional with 20+ years of progressive experience optimizing operations and maximizing business and employee performance. Successful management of the design and execution of effective business initiatives and solutions. Well-versed in business resources regulations and financial policies. Utilizes a data driven approach to monitor metrics and prepare recommendations for improvement for all policies and programs in alignment with business goals.   

  • Relationship Building: Take appropriate action to gain cooperation, establish rapport, and build consensus.
  • Requirement Gathering: Ask probing questions, summarize information, and remain open to new ideas.
  • Teamwork: Work collaboratively toward solutions and mutual goals to accomplish group objectives.
  • Leadership: Influence other toward the accomplishment of goals and objectives.

Core Competencies:

  • Database and Application Creation
  • Operational Efficiencies
  • Compliance and Security Management
  • SEO and Web-Content
  • SQL Server 
  • Employee Training and Development
  • Technical Solutions
  • Database Management
  • Application Software

TECHNICAL PROFICIENCIES

  • Software: SQL Database, Adobe Photoshop and Acrobat, MS Project, MS Office Suite, Assembla, Amazon AWS, WordPress, Constant Contact, Mailchimp, WooCommerce, Ithemes Security, Facebook Business Suite, Google Business Suites, Google Analytics, Hootsuite, Slack, Squarespace
  • Languages: HTML, CSS, DHTML, JavaScript, ASP.NET, VB.NET, PHP, ASP, VB, SQL, Java, C, Use Case
  • Operating Systems: Windows, UNIX

CAREER OVERVIEW

GENERAL MANAGER │ KINDLE NATION DAILY │ 05/2012 – 12/8/22

Mange the day-to-day issues of Kindle Nation Daily and BookGorilla brands, including multiple child sites, that generate $1 Million plus revenue and employed up to six staff at times.

Designed, developed, and implemented an optimized purchasing process using WooCommerce. New system resulted in a reduction in errors and workload and an increase in customer trust and purchases by approximately 37%.

Mobilized the implementation of emergency processes for site issues (there was no formal process in place before this). Efforts led to the sites being up 99% of the time with issues being resolved in less than an hour.

  • Collaborated with various departments in the development and implementation of customer applications to optimize operations; Implemented website upgrades to increase site traffic.
  • Gathered requirements, planned, and managed all new projects to deployment.
  • Oversaw all employees and management team to ensure policies were met and training increased.
  • Analyzed operations and implemented solutions to boost performance and increase business revenue.
  • Ensured employees and operations remain compliant with applicable regulations.
  • Upheld a positive customer experience while maintaining brand integrity.

OWNER │ IGOSSI.COM (PROGRAMMING FREELANCING FIRM) │ 01/2007 – Present

Recruited to provide technical expertise for the Aftermath Non-Profit group. Updated the software on the site, troubleshot problems, and implemented security plans. Actions significantly reduced security issues and increased program visibility and revenue.

Led efforts to resolve the hacking of capitol.net after all previous efforts were not successful. Went through the WordPress database and removed all unauthentic information, removed all unauthorized files and program on the host server and restored all the websites. Implemented security measures to prevent intruders and processes for regular data backups.

  • Established, cultivated, and maintain professional relationships with authors, effectively guiding them through the publishing experience.
  • Created, updated, and program SQL server back end and VB.NET front end software solutions.
  • Adapted to changing market conditions by creating new products, improving services, or promoting company in a new and innovative way.
  • Coordinated company’s financial activities and business functions to maximize and efficiency; Determined staffing requirements, interviewed, hired, and trained new employees.

EARLY CAREER

PROGRAMMER / ANALYST │ ROCKWELL COLLINS │ 12/2003 – 01/2007

SR. SOFTWARE ASSISTANT – ENGINEERING DEPARTMENT │ ROCKWELL COLLINS │ 11/2000 – 12/2003

SR. HUMAN RESOURCE COORDINATOR │ ROCKWELL COLLINS │ 12/1998 – 11/2000

z EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Computer Information Technology, University of Phoenix